T&T Supermarket Seasonal Campaign
Visual Design | Video Editing | Animation
01 Lunar New Year Social Media Campaign
'Did You Know' Series Illustration
Throughout the T&T Lunar New Year Social Media Campaign, I took the lead in curating an impactful series of posts designed to illuminate the essence of Lunar New Year traditions. Working closely with a talented illustrator, we meticulously crafted four visually stunning series, blending graphic design, illustration, and typesetting to captivate our audience.
The response was overwhelming, with each of our posts gaining traction through over 70+ shares and 150+ likes collectively. This not only solidified T&T's reputation as a prominent ambassador for Canadian Chinese cuisine but also served as a conduit for sharing cultural heritage with the broader public, fostering a deeper understanding and appreciation for Lunar New Year customs and traditions.
02 Moon Festival Campaign
Mooncake Blind-testing Challenge Street Interview
I contributed significantly as both the videographer's assistant and the primary animation and video editor. From inception to completion, I meticulously crafted the video, incorporating subtitles and music effects to heighten viewer engagement.
Through a blend of street interviews and blind taste tests, we effectively highlighted the allure of T&T's mooncake offerings, generating enthusiasm among viewers and fostering excitement for the festival.
'Did You Know' Series - Learn about Moon Festival Myths Series
In leading the "Did You Know" series on learning about Moon Festival myths, I collaborated closely with an illustrator to bring captivating visuals to life. As the video editor, I meticulously crafted two parts: "Chang'e Flying to the Moon" and "Zhu Yuanzhang's Uprising". This involved integrating animation, sound effects, music, and subtitles seamlessly to create an immersive viewing experience.
Through this project, we successfully blended storytelling with educational content, engaging viewers and deepening their understanding of cultural traditions.
