Digital Marketing - Kaekae Illustration
Social Media Marketing | Content Creation
Period: Jan 2022 - Jun 2022
Page Followers: 423 (till Aug 2022) | Post Engagement: 2500+/month
Kaekae is a self-owned online illustration business based in Hong Kong. It customized every drawing with 100% watercolour hand painting in the hope of creating exceptional and warm-hearting memories for customers.
As the owner of the brand, I am responsible for branding, product design, and marketing to customer services.
Marketing Research
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Collected information about Hong Kong's popular trends and practices of online business
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Analysed the demographic and consuming behaviour of target market customers (age 18-32)
Social Media Marketing
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Designed 4 series of illustrations targetting different target customers (family, friends, couples & pets)
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Created 1-2 Instagram Feeds and Stories every week to enhance the market exposure and post interaction
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Revised copywriting and hashtags to maximize Search Engine Optimization (SEO) performances
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Collaborated with other Instagram shops to enhance exposure, e.g. White Valentine's Gift Set with online store 'baegal bagel'
Managed Instagram Advertisement
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Managed the advertisement performance with Facebook Mega Business Suite
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Placed 3-4 advertisements per month on Instagram Feeds and Stories to enhance Page Reach
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Reviewed each advertisement set accordingly, including marketing objectives, audience, location, and hobbies to maximize the Post Clicks and the ROI rate
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Created A/B Test to investigate better advertisement performance